How Much Could Florida’s Proposed Property Tax Change Save a St. Johns County Homeowner, and Could It Increase Buyer Purchasing Power?

By Michelle Ortelli | September 9, 2026 | Comments Off on How Much Could Florida’s Proposed Property Tax Change Save a St. Johns County Homeowner, and Could It Increase Buyer Purchasing Power?

One of the more interesting affordability questions for St. Johns County homeowners and buyers right now is: “If Florida’s proposed property tax amendment passes, what could it actually mean in dollars?” Direct Answer For a qualifying St. Johns County homesteaded homeowner with enough assessed value to use the full exemption, the proposed change could eventually […]

Why Are Buyers Moving Forward Even Though Mortgage Rates Aren’t as Low as They Want?

By Michelle Ortelli | September 9, 2026 | Comments Off on Why Are Buyers Moving Forward Even Though Mortgage Rates Aren’t as Low as They Want?

One question I hear from buyers in St. Johns County is: “Should I buy now, or should I wait until mortgage rates come down?” Direct Answer Buyers are still moving forward because buying a home is rarely a decision based on mortgage rates alone. Life changes, housing needs, affordability, available inventory, and long-term goals can […]

Maintenance Tips for Fall in St Johns County, Florida

By Michelle Ortelli | September 3, 2026 | Comments Off on Maintenance Tips for Fall in St Johns County, Florida

Fall is a good time for St. Johns County homeowners to inspect the roof, HVAC, gutters, plumbing, windows, irrigation, exterior areas, and other systems that can become more expensive if small problems are ignored. Florida fall maintenance looks a little different from fall maintenance in colder parts of the country. In St. Johns County, I’m […]

How to Pick a Great Home Services Provider in St Johns County, FL

By Michelle Ortelli | August 24, 2026 | Comments Off on How to Pick a Great Home Services Provider in St Johns County, FL

How Do You Pick a Great Home Services Provider in St. Johns County, Florida? The direct answer: Start with qualifications and local experience, then compare reputation, communication, written estimates, insurance, warranties, and exactly what is included before deciding based on price. Whether you need a roofer, plumber, electrician, HVAC technician, painter, landscaper, pool company, handyman, […]

What Are the Benefits of Your Realtor Using Zillow Showcase When Listing Your St. Johns County Home?

By Michelle Ortelli | August 20, 2026 | Comments Off on What Are the Benefits of Your Realtor Using Zillow Showcase When Listing Your St. Johns County Home?

What Are the Benefits of Your Realtor Using Zillow Showcase When Listing Your St. Johns County Home?   The direct answer: Zillow Showcase can give your St. Johns County home a more prominent, immersive presentation on Zillow and potentially generate more buyer engagement during an important part of the listing period.   When I list […]

How Do Strong Listing Photos Help Florida Homes Stand Out?

By Michelle Ortelli | August 20, 2026 | Comments Off on How Do Strong Listing Photos Help Florida Homes Stand Out?

The direct answer: Strong listing photography helps a home earn attention online, communicate its value quickly, and give buyers a reason to take the next step and schedule a showing. For many buyers, the first showing doesn’t happen at the front door.   It happens online. That makes the way a home is presented especially […]

Why Vacation in Northeast Florida?

By Michelle Ortelli | August 20, 2026 | Comments Off on Why Vacation in Northeast Florida?

  The direct answer: Northeast Florida offers beaches, history, golf, boating, outdoor recreation, dining, and a relaxed coastal lifestyle within one region. And sometimes, a vacation here becomes the beginning of a home search.   For people visiting St. Augustine and St. Johns County, there is a lot to experience: Beautiful Beaches | Miles of […]

What Should Retirees to St Johns County Look for in a Home or Neighborhood?

By Michelle Ortelli | August 20, 2026 | Comments Off on What Should Retirees to St Johns County Look for in a Home or Neighborhood?

  The direct answer: Look beyond the house itself. The right retirement home should support how you want to live today while making everyday life comfortable and manageable for the years ahead. When people think about their retirement home, it’s easy to focus first on bedrooms, square footage, or finishes. I think the better place […]

Why Didn’t My St. Johns County Home Sell The First Time?

By Michelle Ortelli | August 19, 2026 | Comments Off on Why Didn’t My St. Johns County Home Sell The First Time?

If your St. Johns County home didn’t sell the first time, the most likely issue is not that your home is “unsellable.” The direct answer: It is more often a mismatch between the price, condition, presentation, and what buyers could choose instead. St. Johns County buyers had meaningful choices in 2026. In June, St. Johns […]

Should a Buyer Purchase Resale Instead of New Construction in St. Johns County, Florida?

By Michelle Ortelli | August 19, 2026 | Comments Off on Should a Buyer Purchase Resale Instead of New Construction in St. Johns County, Florida?

The direct answer: Not automatically. In today’s St. Johns County market, the better choice is the home that provides the best overall combination of price, financing, location, ongoing costs, condition, and long-term value for that particular buyer. Buyers currently have choices. In June 2026, St. Johns County had 1,841 active single-family homes, representing about a […]